Good Partnership: A Touch of the Mediterranean in Varshets Stores

What do Northwest Bulgaria and the Mediterranean have in common?
Our partners from "Varshets" have their version.

You're familiar with "Varshets" - the company's stores nestled near the town of Varshets. As customers ourselves, we highly appreciate both their milk and cheese, products of high-altitude livestock farming. And recently, Olimport has introduced a part of its Mediterranean product selection in "Varshets" locations.

Dragomir Ivanov, the chain's manager, shares:

We place great emphasis on the quality of our products, and "Olimport" products naturally align with ours in terms of high quality. Our offerings complement each other not only from a business standpoint but also in terms of authenticity and flavors, which is why they share the same display.

It's no coincidence that we are each other's customers. For instance, as a consumer, I enjoy the marinated spicy peppers "Peloponnesos." They are incredibly pleasant and crispy, almost a must-have on our family table every evening. Interestingly enough, even my children love the peppers.

On my part, I highly recommend our white brined cheese, which achieves its unique flavor through maturing for 90 to 120 days. Everything is crucial here - the technology, the raw materials (no compromises with the milk!), and the aging process. Each stage of the process contributes to the distinct buttery taste of this cheese. And when combined with marinated sun-dried tomatoes, it becomes a true culinary experience.

That's how I understand our collaboration with "Olimport" - for us, it's not just about offering a wide range of products and maximizing profits. Our goal is for the customer to discover their preferred combination, be satisfied, and come back for more, confident in the guaranteed high quality. That's why our relationship with the "Olimport" team is particularly valuable to us. We share common values in business and common tastes. It's a privilege for me to work with such partners!

Discover Siouras Oven-Baked Kalamata Olives, Sun-Dried Tomatoes in Olive Oil, and marinated spicy peppers of the "Peloponnesos Golden" variety in the "Varshets" store chain - 13 locations in Sofia and 13 across the country.